VISION
With emphasis on creativity, integrity and excellence, we will develop leaders for the public relations industry and become a relied-upon communication resource for area non-profits.
Our mission is to further the academic and professional pursuits of our students and the goals and objectives of area non-profit organizations by providing high-quality, effective communication resources.
 
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Integrity. We conduct our work with honesty and transparency, proving ourselves to be trustworthy and responsible. 
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Relevance. We provide students with opportunities for practical application of academic concepts and clients with effective, appropriate resources to support organizational 
 goals.
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Excellence. We expect the highest level of quality in all that we do – our work, our 
 behavior, our customer service.
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Creativity. We bring enthusiasm, innovation and energy to our projects, offering new 
 perspectives and solutions.
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Communication. We commit to open communication in order to provide the best quality of work to our clients and the best environment for skill-building for our students. 
